Developing an e-commerce website requires immersing into the client experience so that the consumer is taken closer to the checkout gate. But just as it is with a normal physical store, there can be on line shopping blow ups that will make the customer abandon your page and drop the purchase. Here are a few mishaps and how to get around these.
Faulty Shopping Cart. Have you been to a shop and experienced wheeling a conked out shopping cart to the gate? This can be such a nuisance that you will change your mind on getting that article on lane 18 if it meant having to drag a broken cart from lane 1. This is moreover true in case of a website. A website that does not let customers to take their cart across several web pages might lose the deal.
Entirely Abandoning The Shopping Cart. When a consumer has already gone through the complete process of selecting products and adding products to the shopping cart, the site should not put anything in the way for the client to continue to check out or the transaction gates. Every so often it happens that clients desert the cart and this can be for the most part due to faulty check out or transaction gateway.
Need For Speed On Page Load. Site owners have to have the thinking that on-line shoppers are always in a rush, and for that reason, there should not be any delay in loading the page for products and for the checkout. This is in the same way shoppers at a physical store hate time-consuming queues at the check out counter, and the cashier has to be expeditious in punching away on the POS to cater to as many customers as possible in the shortest time.
Clear Landing Page. Aligned with SEO, make sure you brainstorm the design over with your web designer especially on developing clear landing pages. If for example a link to t-shirt appears on the search engines, then it must direct the web visitors to the t-shirt page when they click the link. Make certain you have a purposefully organised landing page.
It’s significant to have not any of these online shopping blow ups on your e-commerce sites to ensure that you will have steady flows of happy customers who bring in the steady flows of revenue for you.