If you have a web site then you already know the importance of visitors. Traffic would be to Internet advertising as location would be to real estate. It’s the only thing that actually matters. If you can’t generate targeted visitors to your site, you’ll not make any sales. Typically the owner or designer of the web site is the person designated to drive traffic to the website. The chief ingredient in generating visitors is the search engine. Of coarse, you’ll be able to use advertising, but it’s going to price you. Making use of the search engines to generate targeted (interested within your product) visitors is the least expensive technique recognized.

Regrettably, many website owners do not comprehend the significance of search engine visibility, which leads to traffic. They place much more significance on producing a „pretty“ web site. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of typical mistakes, made by many site owners, will aid you generate much more targeted traffic to your website…after all, isn’t that what you want.

1. Not making use of keywords effectively.

This is possibly 1 of the most critical area of site design. Choose the best keywords and possible customers will locate your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the exact same keywords over and over again (called keyword stacking) the search engines may possibly downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How several times have you heard or read that „this is the web and it’s ok“ to steal icons and text from websites to use on your site. Don’t do it. Its 1 thing to learn from others who’ve been there and an additional to outright copy their work. The search engines are really smart and typically detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords which are not related to your web site.

Many unethical website owners attempt to gain search engine visibility by utilizing keywords that have nothing at all to do with their website. They location unrelated keywords in a page (such as „sex“, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is common, they think this will increase their visibility. This method is considered spam by the search engines and may possibly trigger the page (or occasionally the entire site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by making use of the „alt=“ HTML parameter. If the search engines discover that this text doesn’t truly describe the graphic or layer it’ll be considered spam.

6. Relying on hidden text.

You may be inclined to believe that in the event you can not see it, it does not hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. As an example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so tiny that it can barely be seen does this.

8. Assuming all search engines are the same.

Many individuals assume that every search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to understand what each main search engine demands for high visibility.

9. Using free internet hosting.

Don’t use free internet hosting if you are truly serious about increasing site traffic via search engine visibility. Several times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing internet page elements.

Make certain to check each and every page in your site for completeness, like missing links, graphics, etc. You will find sites on the web that will do this for free of charge.

This is just a few of the methods and techniques that you should steer clear of. Do not give in to the temptation that these techniques will work for you. They will do a lot more harm than great for your web site.

Not just will you spend weeks of wasted effort, you might have your website banned from the search engines forever. Invest just a little time to learn the proper techniques for growing search engine visibility and your net traffic will boost.

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